Gina Lewis is a two-time FSF Scholar with a career that spans buying, brand-building, and cultural research. As Merchandise Buying Manager at Savage X Fenty, she helps lead product strategy for one of fashion’s most disruptive lingerie brands. She’s also the founder of FRTWN (pronounced “Freetown”), a lifestyle concept that centers on global Black style and honors the influence of the African diaspora.
In 2024, Gina completed her M.A. in African American Studies at UCLA, where she focused on fashion as a tool for storytelling and cultural preservation. Her thesis explored the global impact of brands like Kente Gentlemen and the deeper meanings embedded in style, fabric, and identity. With a business degree from the University of Florida and a passion for both commerce and culture, Gina is building a career that reflects the full scope of what fashion can be.
Below, she shares reflections on her FSF journey, her current projects, and the value of mentorship and creative community.
FSF: How would you describe your personal style in three words?
Gina Lewis: Maximalist, intentional, colorful.
FSF: The future of fashion _____.
GL: Deeply considers identity, innovation, and the planet.
FSF: How did FSF help you embark on your career, and how do you continue to tap into the community or its resources today?
GL: FSF was the only fashion-specific scholarship available to me during undergrad, and it helped me envision a future in an industry I didn’t yet have direct access to. At the time, my school didn’t offer a dedicated fashion program, so FSF filled in that gap and opened up a world of possibility. Now, reconnecting with the FSF community, I’m excited to mentor and connect with fellow alumni. Building community is essential in this industry, and FSF creates real opportunities to do that.
FSF: Who or what has had the biggest influence on your fashion journey so far?
GL: My research into African culture and its influence on global fashion has shaped both my academic and professional paths. It’s the foundation of FRTWN and was the focus of my graduate thesis at UCLA. Understanding how color, symbolism, and material culture connect across the diaspora has helped me think more deeply about what fashion represents. I’m also inspired by fashion scholar Carol Tulloch—her book The Birth of Cool is a favorite.
FSF: Can you tell us about a recent project you’re proud of?
GL: FRTWN recently hosted a private tour of Superfine: Tailoring Black Style at The Met’s Costume Institute. We brought together stylists, designers, scholars, and entertainers, people who actively contribute to the narrative of Black style. The tour was led by the exhibition’s guest curator, Dr. Monica L. Miller. It was a powerful, communal experience that reflected what FRTWN is all about: celebrating the connection between culture and fashion.
FSF: What role do you see mentorship playing in the future of fashion?
GL: Mentorship is essential, and I think it should be multi-dimensional. I recommend having three types of mentors: someone who supports your creative development, someone who helps you navigate business strategy, and someone focused on professional growth. All three offer different types of insight, and together, they can help shape a well-rounded path forward.
FSF: Are there any lessons from your time as an FSF Scholar or Alumna that continue to resonate with you today?
GL: FSF gave me my first real exposure to the fashion world. One of my first trips to New York was through FSF, and it helped lay the foundation for my career perspective. That experience of stepping into a new space and seeing what was possible stays with me.
FSF: Any upcoming projects you’d like to share?
GL: FRTWN has more cultural programming in the works—intimate, thoughtful events that blend fashion, history, and community. Stay tuned at frtwn.com or follow along on Instagram @shopfreetown.
📲 Follow Gina’s journey: LinkedIn | @missginalewis | @shopfreetown | frtwn.com
